— Ceremony for Conferring Honors upon the Global Haute-Couture Business Apparel Brand "GUAN ZHI" Concluded Successfully
(Author: Luan Xinqiu)
Time engraves craftsmanship; glory illuminates the world. On the morning of March 18, 2026, the globally watched ceremony for conferring honors upon the global haute-couture business apparel brand "GUAN ZHI" — themed "Crafted with Devotion, Renowned Worldwide" — grandly opened at the Asia-Pacific Headquarters of P.R.I.D.E. (Pacific Rim Institute for Development and Education), which holds Special Consultative Status with the UN Economic and Social Council (ECOSOC). This top-tier event, gathering international authorities, industry leaders, art masters and premium brands, was anchored by the authoritative platform of the United Nations and centered on craftsmanship and quality. It not only witnessed the glorious moment when "GUAN ZHI," a leading Chinese haute-couture business apparel brand, ascended to the global stage, but also built a top-level bridge for Chinese high-end brands and the quintessence of Chinese art to reach the world. From a global vantage point, it showcased the extraordinary vision and top-tier strength of Chinese craftsmanship, Eastern art and national brands, writing a brilliant chapter of the fusion and coexistence of Eastern aesthetics and global quality.
The ceremony was warmly hosted by Ou Jing, Secretary-General of the Asia-Pacific Region of P.R.I.D.E., which holds Special Consultative Status with the UN Economic and Social Council. The solemn and elegant atmosphere on site was permeated throughout with supreme glory and earnest expectations. The lineup of guests attending the ceremony was truly stellar: Mr. Zhao Yuanhong, Director-General of the Asia-Pacific Region of P.R.I.D.E. (which holds Special Consultative Status with the UN Economic and Social Council); Ms. Luan Xinqiu, Deputy Director of the Convergence Media Department; Mr. Zhong Yanqi of the Convergence Media Department; Lawyer Li Hongying, Legal Counsel for Strategic Cooperation; Mr. Zhang Chunhua, General Manager of Yunding Garment Design (Suzhou) Co., Ltd. and master designer of the "GUAN ZHI" brand; Ms. Zhang Nana, Office Director; Mr. Qiang Haibing, General Manager of Qiang's Food; Ms. Jiang Zhimei, senior tea-art master; Ms. Xi Rongrong, UN Goodwill Ambassador and renowned master of landscape, flower-and-bird painting; as well as Mr. Geng Zongxing, a towering figure in calligraphy, and Master Chen Shuifa, hailed by the industry as the "Number One Plum Blossom Painter in the World," who came in person with their treasured works. Elites from all walks of life, industry peers and guests from the mainstream media gathered together to join this peak event combining international authority, the heights of craftsmanship, the depth of art and the warmth of public welfare.
As the ceremony opened, thunderous applause filled the hall. Mr. Zhao Yuanhong, Director-General of P.R.I.D.E. (which holds Special Consultative Status with the UN Economic and Social Council), was the first to take the stage and deliver a speech. From the strategic perspective of global brand development and international cultural exchange, he profoundly expounded that the spirit of craftsmanship is the core foundation for a brand to gain a foothold in the world and win global recognition. Director-General Zhao emphasized that in the fiercely competitive field of global haute-couture apparel, Chinese brands are breaking the long-standing international monopoly with disruptive, top-tier strength. With its ultimate pursuit of craftsmanship, its innovative expression of Eastern aesthetics, and its bespoke standards precisely tailored to global high-end circles, the "GUAN ZHI" brand has won high recognition and a prestigious plaque from an authoritative international organization. This is not only the supreme affirmation of "GUAN ZHI's" years of adherence to craftsmanship, but also an important milestone marking China's high-end manufacturing joining the world's first tier and Eastern craftsmanship leading the global haute-couture trend, injecting tremendous momentum and firm confidence into the global development of Chinese brands.
Subsequently, Ms. Luan Xinqiu, Deputy Director of the Convergence Media Department of the Asia-Pacific Headquarters, took the stage to deliver a speech. Focusing on the global communication landscape, she emphasized that the authoritative UN platform and the international convergence-media matrix are the core link for Chinese brands to reach the world and convey Eastern charm. Deputy Director Luan stated that as a benchmark model of Chinese haute-couture business apparel, "GUAN ZHI's" craftsmanship quality and international vision perfectly meet the core high-end dressing needs of UN officials, dignitaries of various countries and international elites. In the future, leveraging top-tier global communication power, it will spread the brand story and Eastern craftsmanship of "GUAN ZHI" to every corner of the world, helping more Chinese high-end brands take center stage on the global haute-couture stage.
After the speeches, the ceremony reached its most solemn and central moment of honor and coronation. Amid the breathless anticipation and warm applause of all the guests, Director-General Zhao Yuanhong and Secretary-General Ou Jing took the stage together and formally conferred upon the "GUAN ZHI" brand of Yunding Garment Design (Suzhou) Co., Ltd. the honorary bronze plaque of "Global Haute-Couture Business Apparel Brand." This weighty international authoritative bronze plaque is the ultimate coronation of "GUAN ZHI's" haute-couture strength by a top global institution, and authoritative proof of its entry into the first echelon of global haute-couture business apparel and its becoming a benchmark brand in the international haute-couture field. It is also the first time a Chinese haute-couture apparel brand has received such international authoritative recognition, completely rewriting the historical landscape in which the global haute-couture business apparel field had been dominated by foreign brands.
Since its founding, the "GUAN ZHI" brand has always taken "Eastern Craftsmanship, Bespoke for the World" as its mission, deeply cultivating the field of high-end business haute couture and interpreting the true essence of top-tier haute couture with almost exacting standards. From the layer-by-layer selection of rare fabrics from around the globe, to the bespoke patterns tailored to the figure and temperament of UN officials, ambassadors to China and diplomatic envoys, and then to the purely handcrafted fine work stitch by stitch, it perfectly blends the refined character of Eastern attire with the dignified grandeur of international business, creating a haute-couture business dress system that belongs uniquely to China and leads the world. Its works have not only become the exclusive dress of choice for the circle of international dignitaries, but also, with their extraordinary design style and exquisite craftsmanship, have won the favor and recognition of top global celebrities such as international stars and global legendary woman Maye Musk. With its unique Eastern haute-couture aesthetics and flawless quality, it stands out in the global haute-couture field, becoming an iconic calling card for Chinese haute-couture apparel reaching the world and a core representative of the dialogue between Eastern craftsmanship and global fashion. With its impeccable, top-tier standards, it has redefined the Chinese standard of global haute-couture business apparel, demonstrating the core voice of Chinese brands in the world of fashion.
After the plaque-conferring ceremony, Mr. Zhang Chunhua, the core honoree of this grand event, founder and design soul of the "GUAN ZHI" brand, and General Manager of Yunding Garment Design (Suzhou) Co., Ltd., took the stage to deliver a speech of thanks. Full of sincerity and original aspiration, he reviewed "GUAN ZHI's" development journey of adhering to craftsmanship, deeply cultivating haute couture and pursuing global dreams, candidly stating that the brand has always taken "letting the world see Chinese haute couture" as its mission, rejecting impetuosity and upholding quality, and polishing every work to top international standards. Mr. Zhang Chunhua said that this international honor is both recognition and a weighty mission. In the future, "GUAN ZHI" will take this as a new starting point, continuously innovate its craftsmanship and elevate its design philosophy, and serve high-end groups worldwide with more top-tier haute-couture standards and designs richer in Eastern charm, so that haute-couture apparel woven by Eastern craftsmanship will gain worldwide renown and shine for the world.
A brand sets sail, with the rule of law as its escort. Next, Director-General Zhao Yuanhong took the stage to formally confer upon Lawyer Li Hongying the Certificate of Strategic Cooperation and Legal Counsel, appointing her as the exclusive legal counsel for the global development of the brand, building a solid legal shield for the brand throughout the entire process of international cooperation, intellectual property protection and global layout. Lawyer Li Hongying took the stage to speak, expounding from professional perspectives such as international legal compliance, the protection of high-end brand rights and interests, and risk prevention and control in globalized development on the important significance of legal escort for high-end brands. She pledged to fully safeguard the brand's achievements and the value of its craftsmanship with professional, rigorous, efficient and comprehensive legal services, helping the brand advance steadily and create new brilliance on its globalization journey.
Public welfare spreads great love; ink and brush nourish the original aspiration. Subsequently, the honorary conferral ceremony for the UN "Goodwill Ambassador" was held on site. Director-General Zhao Yuanhong presented an honorary certificate to Ms. Xi Rongrong, the renowned landscape and flower-and-bird painter, in tribute to her long-standing sincere dedication and selfless devotion to public welfare. As a renowned landscape and flower-and-bird painter in the industry, Ms. Xi Rongrong's landscapes are profound in mood and enduring in charm, while her flowers and birds are vivid and lifelike. Her paintings are exquisite in brushwork and elegant in style, combining profound artistic skill with rich humanistic sentiment, and are highly praised and recognized in the painting and calligraphy world. With great love always in her heart, she has long devoted herself to supporting the UN "Huggy Plan" charity activities, persisting in conveying warmth through her paintings, deeply integrating artistic creation with public welfare. She has repeatedly donated her finest personal works to support public-welfare projects, uniting the power of love through ink and brush and practicing social responsibility through art, vividly interpreting the great-love commitment and humanistic sentiment of a contemporary artist. When she took the stage to speak, Ms. Xi Rongrong, full of sincerity, recounted the original aspiration and insights of using painting to aid public welfare, expressed her firm determination to continue to deeply cultivate public welfare and to convey love and kindness, and at the same time extended her most heartfelt blessings on the "GUAN ZHI" brand's winning of an international honor. Warmth surged through the venue, and the applause lasted for a long time.
As a top-tier authoritative UN platform, this grand event also became an international window for premium Chinese specialty brands to showcase their strength and demonstrate their quality. Mr. Qiang Haibing, General Manager of Qiang's Food, took the stage to speak and enthusiastically introduced the brand's Hongze Lake fish-ball series products. He elaborated in detail on the brand's craftsmanship philosophy of adhering to the original ecology and being additive-free, selecting natural high-quality fresh fish from Hongze Lake as raw material and following traditional handcrafting techniques for careful production. With the core advantages of fresh and delicious taste, pure ingredients and healthy nutrition, it has broken the boundaries of mass-market food and successfully made its way onto high-end, refined dining tables, becoming a model of premium Chinese food and fully demonstrating the craftsmanship and quality of Chinese food brands on the UN platform.
Senior tea-art master Ms. Jiang Zhimei then took the stage to share high-end tea products and the culture of Eastern tea etiquette. Having deeply cultivated the tea industry for many years, she has always insisted on making only high-end brands and focusing on quality fine tea. She carefully selects top domestic well-known tea products, mainly dealing in three major series: Xigua Da Hong Pao, Mengchanghao Pu'er and Dingcun white tea. With exacting standards, she selects raw materials, upholds traditional techniques and strictly controls quality and taste, refusing low-end volume sales and making only premium fine tea, so that every tea combines tasting value with cultural connotation. This appearance on the authoritative UN platform not only demonstrated the professional caliber and craftsmanship dedication of Chinese tea practitioners, but also let high-end Chinese tea fully display Eastern charm on the international stage, achieving a deep fusion of tea culture and international exchange.
The artistic highlight of the grand event was the exclusive exhibition of treasured paintings and calligraphy works. Towering figures of painting and calligraphy and masterpieces by renowned artists appeared one after another, amazing the entire venue and fully displaying the charm of the quintessence of Eastern art.
The first to appear was the fine regular-script calligraphy of Mr. Geng Zongxing, a UN-certified international master of calligraphy and painting. Mr. Geng Zongxing's mastery of regular script is consummate, with vigorous and forceful strokes, rigorous and dignified composition, square and graceful structure, and a vivid, flowing charm, fully reflecting the essence of brush and ink and the cultural depth of traditional Chinese calligraphy. With his extraordinary calligraphic attainments, Mr. Geng Zongxing has received official honorary certification conferred by the United Nations, and his calligraphic works have further been selected as high-end gifts for the UN's official international exchanges, specially used for friendly exchanges among countries and as gifts to international friends, becoming an important vehicle for conveying Eastern culture and promoting international cultural exchange. The appearance of his works at the grand event used brush and ink as a bridge to show the world the magnificent charm and cultural confidence of Chinese calligraphy.
Exhibited next were the fine paintings of Ms. Xi Rongrong, UN Goodwill Ambassador and renowned landscape and flower-and-bird painter. Ms. Xi Rongrong's works are elegant in mood and lively in brushwork, with both landscapes and flowers-and-birds full of charm, combining artistic beauty with humanistic warmth. The formal exhibition of her paintings on the authoritative UN platform is not only a high recognition of her artistic attainments, but also showcased to the world, with masterful brush and ink, the artistic grace of contemporary Chinese women painters, becoming a gentle and moving bright spot in international cultural exchange.
Exhibited thereafter was the classic work "A Branch of White Plum" by the 86-year-old towering master of painting and calligraphy, Master Chen Shuifa. Having deeply cultivated the art of painting and calligraphy for decades, Master Chen Shuifa's painted plum blossoms have long enjoyed the reputation of "the Number One Plum Blossom in the World." His brush and ink are concise and seasoned, his mood elegant and lofty; the plum branches are vigorous and upright, with proud and unyielding character, while the plum blossoms are pure as ice and jade, lively and graceful. With just a few strokes, he outlines the proud spirit of the plum blossom and the noble character of a gentleman. The works are of extremely high artistic value and have been collected by several national-level museums. When this "A Branch of White Plum" was exhibited on the UN platform, it instantly amazed the entire venue. The guests all stopped to admire and savor it carefully, deeply impressed by the ultimate beauty of Eastern painting and calligraphy art, making it the most eye-catching artistic mark of the entire grand event. Leaders of international organizations and guests on site offered ink as gifts and connected hearts through art, exchanging fine paintings and calligraphy works to jointly congratulate the "GUAN ZHI" brand on winning its honor. The beauty of art and the light of craftsmanship blended and collided, giving the entire grand event greater cultural elevation and a quality fit to be handed down through the ages.
Secretary-General Ou Jing pointed out:
Crafted with devotion, renowned worldwide; with an aspiration as firm as rock, a journey of ten thousand miles can be expected. Today, this top-tier honorary ceremony held on the authoritative UN platform was successfully concluded amid a hall full of glory and beautiful expectations. This grand event is not only an important milestone in the "GUAN ZHI" brand's entry among the leading brands of global haute-couture business apparel, but also an iconic moment for Chinese craftsmanship brands, premium specialty brands and the quintessence of Eastern art to reach the world by means of an international platform.
From "GUAN ZHI" haute-couture apparel ascending to the peak of global haute couture and setting a global benchmark for Chinese haute couture, to premium Chinese food and high-end tea shining on the international stage; from Geng Zongxing's calligraphy carrying the mission of international friendship, Xi Rongrong's painting blossoming with artistic brilliance, and Chen Shuifa's plum blossoms amazing the entire venue and fully displaying the charm of the national essence, to artists practicing public welfare through painting and conveying the warmth of great love — this grand event gathered China's diverse premium forces and demonstrated the global vision of Chinese brands, the immortal charm of Eastern art and the ultimate pursuit of Chinese craftsmanship. In the future, Chinese high-end craftsmanship brands represented by "GUAN ZHI" will continue to ride the wind and waves on the international stage, with ultimate craftsmanship as their sail and global vision as their oars; more premium Chinese brands and treasures of Eastern art will, relying on top-tier international platforms, convey the Chinese voice and demonstrate Chinese strength to the world, letting Chinese craftsmanship, Chinese quality and Chinese culture shine with eternal and resplendent brilliance on the global stage!
Proofreading: Zhong Yanqi
Source: Pacific Rim Institute for Development and Education (P.R.I.D.E.)